Rooted in Cebuano Heritage, Driven by Community
Sugbo Pork isn't just a business—it's a celebration of Cebuano food traditions, dignified farmer partnerships, and the belief that exceptional pork comes from community relationships, not industrial scale.
The Soul of Cebuano Craftsmanship
For generations, Cebuano families have practiced the art of tad-tad—a traditional butchering technique that honors every part of the animal while creating the most flavorful cuts. This isn't mass production; it's craftsmanship passed down through families, refined over decades.
At Sugbo Pork, we're not trying to scale this tradition into something it's not. We're preserving it, celebrating it, and ensuring the families who practice it receive fair compensation for their expertise.
Every cut we offer carries the weight of this heritage—the knowledge of generations, the pride of Cebuano culture, and the dignity of fair partnerships with local hog-raisers who share our values.
The Tad-Tad Tradition
Ancient techniques that create superior flavor and texture in every cut
Respectful Selection
We work only with hogs raised by partner families who share our commitment to animal welfare and traditional feeding practices. No industrial farms, no shortcuts.
Traditional Tad-Tad
Master butchers use time-honored techniques to break down each animal with precision, ensuring optimal flavor and texture in every cut. This skill takes years to master.
Careful Preparation
From fresh cuts to our signature marinades, every product is prepared with attention to detail that honors both the animal and Cebuano culinary traditions.
Quality Assurance
We inspect every cut personally, ensuring it meets the standards our families expect. If it's not good enough for our table, it doesn't leave our facility.
Meet the Founder
The heart behind Sugbo Pork
I didn't start in agriculture with a grand business plan—I started as a backyard hog-raiser in Cebu, hoping to earn a decent living through honest work. But the deeper I went into the industry, the more painful truths I discovered. Farmers had no access to the real market. Middlemen dictated prices. And after months of feeding, cleaning, and caring for their pigs, many farmers ended up with nothing, sometimes even in debt.
I realized that if this system was already harsh for someone like me—who had corporate experience and some resources—how much harder must it be for families who rely entirely on hog farming to survive?
That question stayed with me. And it pushed me to rethink not just how to run a business, but how to help restore the dignity of the very people who feed our communities.
After leaving the corporate world, I committed myself fully to livestock. I supplied over 150 live pigs regularly—until African Swine Fever disrupted operations and funding dried up. I rebuilt, only to be hit again when Typhoon Odette destroyed my farm structures and wiped out millions in potential income.
Starting over became a cycle. But each restart came with a stronger resolve: This industry needed fairness, transparency, and a path forward for small farmers.
In my third attempt, I stopped focusing solely on surviving the business and began focusing on transforming it. I realized that genuine progress meant creating something that didn't just lift me up—but lifted the entire community of hog raisers who had long been treated unfairly.
That's how Sugbo Pork began. A simple Facebook page. Online selling. Small carinderias trusting us with their daily supply. Eventually joining Grab to widen our reach. Every step was small, but every step brought us closer to a model where farmers can finally earn what they deserve.
Today, Sugbo Pork is becoming more than a brand—it is a gateway for hog farmers to reclaim value, pride, and stability in their livelihood. By embracing the Cebuano tad-tad culture, strengthening direct partnerships, and building a more efficient supply chain, we are proving that sustainable, community-rooted pork production is not only possible—it has enormous potential.
Our Mission & Values
To preserve Cebuano food heritage while building sustainable livelihoods through fair partnerships, transparent operations, and unwavering commitment to quality that honors both tradition and community.
Fair Partnerships
We pay farmers 20-30% above market rates because their expertise and care deserve fair compensation. No negotiations, no games—just honest prices agreed upon before each transaction.
Radical Transparency
From our costs to our processes, we share everything openly. Our community deserves to know exactly how their purchases support local farmers and preserve traditions.
Heritage Preservation
Traditional tad-tad techniques aren't just history—they're living craftsmanship. We document, teach, and celebrate these methods to ensure they survive for future generations.
Quality Over Scale
We'll never sacrifice quality for growth. Small-scale operations allow us to maintain standards that industrial producers simply can't match.
Community First
Every decision we make considers its impact on our partner families, local economy, and Cebuano community. Profit matters, but people matter more.
Honest Communication
We speak plainly about our capabilities and limitations. No corporate jargon, no exaggerated claims—just authentic conversation with our community.
Our Journey
Building community prosperity, one partnership at a time
Swipe to explore timeline
First Steps in Hog Raising
The Beginning
Key Achievement
Started with 20 backyard pigs, sold mostly to middlemen and local auctions. This early experience revealed the deep pricing inequalities farmers face and planted the seeds for a more sustainable model.
Scaling Up Through Contract Growing
Rapid growth with contract agreements
Key Achievement
Secured a 150-head 'Contract Growing' agreement and formally operated as Camosa Piggery Farm. Operations grew rapidly, but African Swine Fever disrupted financing and exposed the vulnerabilities of traditional supply chain arrangements.
Operations on Hold
A pause that became a turning point
Key Achievement
Temporarily halted the farm due to limited capital access and unstable market conditions. This pause became a turning point for rethinking long-term strategy.
Restart and Resilience
Rebuilding with renewed optimism
Key Achievement
Resumed contract growing with renewed optimism—until Typhoon Odette struck, damaging facilities and causing significant losses. The setback strengthened the resolve to build a model less dependent on unpredictable external partners.
A New Strategy: Direct-to-Consumer
Empowering model and community connections
Key Achievement
Ended the contract growing partnership and shifted to a more empowering model. Began selling directly via Facebook Marketplace, connecting with households, carinderias, and micro-businesses. This marked the birth of Sugbo Pork's community-driven approach.
Transition to Camosa & Pagarigan Agri-Farm Inc.
Strategic partnership and operational restructuring
Key Achievement
Welcomed a new equity partner and formally transitioned from Camosa Piggery Farm to Camosa & Pagarigan Agri-Farm Inc. The farm was restored, local residents were hired, and a dedicated Farm Operations Manager was brought in to handle daily operations. This allowed Dionne to focus fully on Sales and Marketing initiatives, accelerating brand and customer growth.
The Birth of the Sugbo Pork Brand
Transition to scalable consumer brand
Key Achievement
Launched the official Sugbo Pork Facebook page. Introduced an automated chatbot to manage the increasing volume of inquiries and orders, signaling the transition from a small operation to a scalable consumer brand.
Product Innovation & Sustainable Growth
Foundation for expansion and market presence
Key Achievement
Developed our own line of pork marinated products, introduced our first-ever Cebu-style chorizo, and added Pork Lard as one of the developed line of pork products. This became the foundation of Sugbo Pork's move toward sustainable expansion, value-added production, and stronger market presence.
Where We Are Heading
We are building more than a pork brand—we are building the infrastructure for a modern, traceable, and financially inclusive pork supply chain.
Sustainable Production Scale-Up & Ecosystem Proof of Concept
Scale production capacity while building and validating Sugbo Pork's super-app ecosystem through research, user testing, and stakeholder onboarding. Farmers input production data for forecasting and AI-assisted support in Visayan, suppliers list hog-raising inputs with sales visibility, and consumers purchase pork products with flexible payment options. Sugbo Pork acts as the sole platform administrator while engaging a financial partner for future embedded credit.
Digitalization, Forecasting & Soft Launch
Soft-launch the platform to selected farmers, suppliers, and buyers while continuing R&D. Digitize inventory, orders, traceability, and sourcing workflows to enable demand and production forecasting. Improve AI advisory tools, operational dashboards, and pilot credit workflows with financial partners—transitioning the app from concept to live, data-generating platform.
E-Commerce & Marketplace Launch
Deploy Sugbo Pork's full supply-chain e-commerce marketplace where suppliers, farmers, consumers, restaurants, and business buyers transact in one ecosystem. Forecasting insights guide production volumes, procurement, and fulfillment, while Sugbo Pork ensures standards, traceability, visibility, and dispute resolution across the platform.
Embedded Finance (Forecast-Driven)
Roll out embedded finance powered by transaction history and forecasting intelligence. Enable responsible credit for farmers (inputs and feeds), suppliers (working capital), and consumers or business buyers. Forecast-driven risk assessment improves repayment confidence and capital efficiency across the ecosystem.
Intelligent Pork Ecosystem Platform
Operate a fully integrated farm-to-fintech ecosystem where AI-powered forecasting drives production, pricing, logistics, and financing decisions. Sugbo Pork functions as the central orchestrator—connecting farmers, suppliers, consumers, and businesses in a scalable, defensible, and replicable agri-supply-chain platform.
Join Us on This Journey
Be part of the transformation as we build a sustainable, transparent, and community-driven pork ecosystem that benefits everyone.
"We are not just scaling pork production—we are building the intelligence and infrastructure behind it."
— Dionne Carlo Camosa